Find your profit, margin and markup instantly and price with confidence.
Margin = Profit ÷ Revenue. Markup = Profit ÷ Cost.
Whether you run an online store, a small shop or a freelance business, knowing your profit margin is the fastest way to tell if your prices actually work. Revenue can look impressive while margins quietly shrink, so measuring profit as a percentage of sales is essential for pricing, budgeting and growth.
Our Profit Margin Calculator gives you instant results for profit, margin percentage and markup. Enter your cost, selling price, optional expenses and quantity, and everything updates in real time. It's free, works on any device and needs no sign-up.
Example: cost $60, selling price $100. Profit = $40, margin = 40 ÷ 100 = 40%, markup = 40 ÷ 60 = 66.67%.
| Cost | Selling Price | Profit | Margin | Markup |
|---|---|---|---|---|
| $80 | $100 | $20 | 20% | 25% |
| $70 | $100 | $30 | 30% | 42.86% |
| $60 | $100 | $40 | 40% | 66.67% |
| $50 | $100 | $50 | 50% | 100% |
| $150 | $200 | $50 | 25% | 33.33% |
| $500 | $800 | $300 | 37.5% | 60% |
Revenue minus the direct cost of goods sold, divided by revenue. It shows how efficiently you produce or buy what you sell.
Includes operating costs such as rent, salaries and marketing. It shows how profitable the day-to-day business really is.
What remains after all expenses, including taxes and interest. Use the Extra Expenses field above to move from gross toward net margin.